Kréma is a company made for women by women. The goal was to create a minimal visual identity that mirrored the feelings of calmness and cleanliness. Kréma is designed to catch the attention of women aged 15 – 35. The graphic design is heavily inspired by Korean illustration as this brand is supposed to be a more fun take on Korean skin care, which is very popular all over the world. Kréma is based in the Czech republic and sold at chain drugstores.
Kréma is a concept made for a school project in which we were supposed to create a brand identity for a cosmetics company.
Now, let’s look at a quick presentation: